Thema – A Family Factory debuts its newest collection Giorgio Valmassoi 1971 from renowned designer Giorgio Valmassoi. The collection is a compilation of the brand’s 25 most successful designs since its origin in 1971. Made with the finest materials including Mazzucchelli celluloid acetate, high performance spring hinges and precision laser manufacturing techniques, these well-crafted frames offer a tasteful and stylish selection of eyewear. The collection features a rich variety of sophisticated reader-style glasses with circular and rectangular shapes and a traditional color palette such as black and Havana, making it appealing to men and women with an elegant and classic style preference. Each frame includes Valmassoi’s signature inside the right temple tip and is a tasteful ode to the designer’s legacy.
PHILOSOPHY: “I’ve dedicated my life not to a job, but to a passion,” says Giorgio Valmassoi, president of Thema – A Family Factory. “The outcome of what is done with passion, be it a product or a service, becomes something unique and original because that is transmitted in what we do and how we do it.”
MARKETING: Merchandising materials include multiple-sized countercards, banners, plexi display plaque and a display case with two pieces of the original acetate from the frame production.
PRICE POINT: $$$
Each frame from the Giorgio Valmassoi 1971 collection is handcrafted in Italy and handed to the customer in a luxury gift box, which consists of two pieces of acetate originally cut from the frame during production, a certificate of authenticity and a master cleaning cloth.