Photographed by Ned Matura

Children’s frames may be small in size but the business of children’s eyewear is BIG. For a comprehensive look at the age 18 years and under eyewear market from the perspective of independent eyecare professionals, 20/20 presents the annual Children’s Eyewear MarketPulse Survey conducted by Jobson Optical Research. Take a look at the following data to learn more about the trends and challenges in dispensing eyewear to children from infants/toddlers to kids, tweens and teens.

–Christine Yeh

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20/20’s Children’s Eyewear MarketPulse Survey 2019 was conducted online in April/May 2019 by Jobson Optical Research’s in-house staff. The 2019 sample of 355 independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 gift card as an incentive. To purchase the full report, visit

Jennifer Waller, 20/20 Research Director