Photographed by DANIEL MATALLANA
Still Life Photographed by NED MATURA

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The Dior to Branding

One of fashion’s most venerated brands declares its ongoing commitment to the best in stylish eyewear.

CHRISTIAN DIOR MissDior from Thelios

WHITE HOT

Don’t just take your style up a notch—take it to the next universe in this oversized geometric sunglass that embodies a chic statement. –Jillian Urcelay

PHILIPP PLEIN First Lady Hong Kong SPP039 from De Rigo Rem

YELLOW PAGES

For the ultimate directory to men’s eye style, dial in to Original Penguin’s crystal yellow square shaped specs. –Christine Yeh

ORIGINAL PENGUIN “The Abe” from Kenmark Eyewear

ALL HAIL ATHLEISURE

Is it sport? Is it leisure? This frame is a little bit of both but packed with a bold and dramatic shape that can be worn with any ensemble. –Victoria Garcia

CHAMPION Axel from L’Amy America

DYANMIC DUO

This oversized butterfly shape paired with a feminine blue and brown speckled tortoise creates a perfect twosome in eyewear. –Victoria Garcia

KENDALL + KYLIE 210 from Allure Eyewear

COLOR THE CLASSICS

Upgrade your tortoise frame with a dash of color that puts a subtle spin on the classic eyewear look. –Jillian Urcelay

BADGLEY MISCHKA Matteo from The McGee Group

From left: MARIE CLAIRE 6299 from New York Eye; GLEMAUD X TURA VGO009 from Tura

SANDRO 4025 from Mondottica USA

SHAPE SHIFTER

Ever the symbol of luxury avant-garde styling, Prada shapes her face in softly bold and upswept angles enrobed in a pattern play of blue and purple. –Christine Yeh

PRADA VPR 09Y from EssilorLuxottica

TRUE BLUE

The perfect shade of blue does exist as Derek Lam creates a sultry new neutral. –Jillian Urcelay

DEREK LAM 10 CROSBY Ensley from Modo

MAKE ME BLUSH

Halston makes a statement with this feminine curated CatEye that seamlessly flows into a hushed blush pink tone. –Victoria Garcia

H HALSTON 2006 from Zyloware

SHOO-IN FOR HIM

For guys seeking beyond basic black frames, this honey toned optical style from renowned shoe designer Vince Camuto is a clear winner. –Christine Yeh

VINCE CAMUTO VG300 from Colors in Optics

From top: KATE SPADE NEW YORK Marcilee from Safilo; BETSEY JOHNSON Flower Power from ImageWear; BCBGMAXAZRIA Rowan from ClearVision Optical; LACOSTE 2896 from Marchon Eyewear

The power and position of fashion and lifestyle branding has long been an integral part of the optical art of dispensing eyewear and sunwear.

In a time-honored tradition of licensing and distribution, the brand names consumers know and trust have been paramount to the success of bridging need to want with eyeglasses.

It opens conversations. It encourages focused browsing and turns it into a field of vision common to both the eyecare pro and the customer.

This most appreciated common ground plays through from the lofty style messages of fashion runways right through and to the hobbies, sports and attitudes of those in quest of eyewear solutions.

With their well-versed trendsetting vision, Fashion Editor Victoria Garcia, Feature Editor Jillian Urcelay and Executive Editor Christine Yeh tour the realm of fashion and lifestyle branding. There is indeed room to know and grow here with trusted names and the fame and frames of connection.

–James J. Spina