When making a purchase—eyeglasses or any other product—people often consult family, friends or online forums for their opinion. When it comes to purchasing eyeglasses, consumers are most likely to be influenced by others on the topic of style, with 70 percent of people saying this. Style was the highest feature among all generations, followed by cost at 51 percent.
When it comes to recommendations, the survey found that eyeglass wearers are the most influenced by eyecare professionals when making purchasing decisions—with 61 percent of all generations feeling this way. This provides an opportunity to bring style—as well as cost—into the conversation when assisting consumers with their purchase.
Photochromic lenses are a popular lens feature among eyeglass wearers, with almost all (98 percent) having heard of them before and 4 in 10 (38 percent) willing to try them. Gen X is the most likely to be willing to try photochromic lenses at 42 percent. Overall, about half (49 percent) of all eyeglass wearers are willing to try Transitions brand photochromic lenses, with Millennials the most likely at 56 percent, followed by Gen X at 47 percent and Boomers at 46 percent. As a result, eyeglass wearers are interested in trying photochromic lenses—but they are even more interested in trying Transitions lenses.
“It’s no surprise that eyeglass wearers want affordable and stylish frames—however, bringing lenses into the conversation about style and price has become even more important when speaking to patients about purchasing eyewear,” says Patience Cook, director, North America marketing. “The research-based claim that patients are not only interested in photochromic lens options, but Transitions brand lenses, provides an opportunity for ECPs to bring lenses into the conversation about not just eye health and convenience, but style as well.”