Campaign photo: Claire Rothstein; BTS photos: Alfonso Duran

JIMMY CHOO heats up the season unveiling its summer 2022 campaign starring Precious Lee and Barbara Palvin with Madison Headrick and Geron McKinley. Against the backdrop of a decadent party channeling playful poolside glamour, the campaign brings together Jimmy Choo’s latest women’s and men’s collections. Inspired by the idea of a modern goddess, creative director Sandra Choi captures the energy and excitement of the season with bold embellishments, strong silhouettes and uplifting colors. Photographed by Claire Rothstein, the campaign images highlight the models in their opulent surroundings, reflecting the daring and confident spirit of the brand.

The campaign also presents Jimmy Choo’s latest eyewear collection from Safilo, introducing a new range of sunglasses and optical frames highlighting the glamorous, sexy and alluring spirit of the Jimmy Choo woman. The new collection celebrates the brand’s most iconic details including crystal and glitter accents, hand applied pearls and studs, and the JC monogram on the temples. Barbara Palvin stars in the campaign wearing sunglass style Auri and optical style JC329 (pictured). More frame styles in the collection can be seen on the behind-the-scenes shots featured here—and they most certainly heighten our aspirations to be poolside all summer long.

–Christine Yeh