We’ve been down this incredible “storyboard” road toward building an eyewear collection from concept to hard goods before with eyewear designer NICO ROSEILLIER, but with his shift to new digs at Europa and State Optical in Chicago, we figured some fresh pre-impressions might be in order. Initially my thought was to just jump right in and give my interpretation of what’s going on here but except for one general observation, let’s have Nico’s perceived impressions have their say.
Take a look and you’ll get a terrific idea of the road ahead when it comes to ascertaining the direction for State and Europa. That noted, we’ll certainly say stealth steel blue with a sense of iciness seems top-of-mind. Maybe that’s what happens when you trade in a hot Santa Ana wind for the brisk lake blitz of Chicagoland!–James J. Spina
