By Jillian Urcelay


While men have normally preferred classic neutrals like a traditional black when choosing their frame color, lately we are seeing a bigger shift toward navy, green and colored tortoises.


Explain the importance of having multiple frames for different activities. For active men who participate in golf, fishing or spend a lot of time outdoors, stock sport eyewear and frames with sun clips, and interchangeable and photochromic lenses.


Some men might want to step out of the box when it comes to selecting eyewear. Be sure your dispensary includes frames with mixed materials such as wood or carbon fiber and frames in brighter, bolder colors for a more unique style.


For those searching for a more minimalist look that does not garner too much attention, offer semi-rimless and rimless frames in gold, silver or black metal for a refined and subtle style.