By Jillian Urcelay


Some men may be looking for a minimalistic frame that does not garner too much attention. Look to semi-rimless and rimless styles in gold, silver or black metal for a refined yet subtle style.


The double brow bar is an essential design detail found in many men’s frames. Whether in acetate or metal, this popular style creates a bold accent and a sophisticated frame option.


Lens options are an important part of the sunwear conversation. Play up your ability to Rx lenses for sunglasses. Educate customers on the benefits of polarized and color enhancing lenses for outdoor enthusiasts.


For those desiring unique and one-of-a-kind frames, bespoke eyewear offers made-to-order frames customized with a special material or color, personalized engraving or an exacting fit.