By Jillian Urcelay

Distinct geometric shapes in both sunwear and optical frames offer wearers an accessory that will stand out. Angular styles, hexagonal shapes, sharp corners and flat bottom frame fronts all have that unique touch customers will love.

When it comes to sunwear, frame design is just half of the story. Educate your patients on the different sun lens options available such as polarization, photochromic, color-enhancing technologies and of course, your Rx capabilities.

Brand loyalty will always be a major component when customers are purchasing a new frame. If you don’t carry the specific brand they’re looking for, suggest a comparable designer your patients will resonate with and share the similarities in aesthetic or technical details.

Eco-friendly options in the eyewear world are not limited to only frames. Research which companies also offer sustainable cleaning cloths, cases, packaging and demo lenses.