By Jillian Urcelay


While we saw a lot of bright and bold colors at the recent trade shows, we know that traditional colors will always remain a popular choice for men. Black, gray and brown hues create a refined and classic look, but deep greens, blues and maroons will really make him stand out.


Sunwear is the most popular during summer months, but it’s important to remind patients that it’s a year-round necessity. Dispel the common perception that sunglasses aren’t needed during the cooler months and promote the benefits of sun protection in all seasons, not just for adults but for children too.


When it comes to stocking your dispensary, don’t forget about goggles! They are a necessity for skiers and snowboarders, and as the seasons change, and the weather gets colder, these customers will need a new pair to hit the slopes in.


Most consumers associate luxury eyewear with high-end designer brands such as Gucci, Ferragamo and Valentino. For those looking to expand their brand portfolio, introduce them to independent luxury eyewear brands such as Barton Perreira, Leisure Society and Blake Kuwahara.