By Jillian Urcelay


Children’s prescriptions will keep changing as they grow older. Once parents bring in their child for their first pair of eyeglasses, you’ll want to make sure they keep returning for their future eyewear needs. Consider a loyalty or rewards program to ensure repeat visits and purchases.


Protective sport eyewear should also be a vital part of the kids’ eyewear conversation. Sport frames provide essential impact protection for ball sports such as baseball, tennis and lacrosse. Be sure to always ask about after-school activities when kids come in looking for a new frame.


Show your young customers how to properly take care of their frames with protective cases, lens cleaners and fun cleaning cloths. Instilling a sense of responsibility can go a long way in making those frames last.


Going to the doctor can be a nerve-racking experience for children. Show kids how fun choosing frames can be and make it as stress free as possible by providing a comfortable environment and kid-friendly P.O.P. materials.