By Jillian Urcelay


Always include children in the eyewear selection process. Parents might be the ones opening their wallets to complete the purchase, but it’s the little ones wearing the frames so remember to listen and ask questions.


By creating a separate area in your store dedicated to children, you can help make selecting eyewear a fun and interactive experience for kids. Providing a comfortable environment will ensure children (and parents) will go home with a positive reminder of how fun choosing frames can be.


Pay attention to the clothing and accessories that your customers are wearing. If you recognize a logo or brand, this will help you get a better idea of what their lifestyle and interests are.


Balance brands in various price points. Some customers might be willing to spend more for a specific brand, while others will want to stay within their budget.