By Jillian Urcelay

Brands allow people to evoke a certain image and lifestyle. No matter what that lifestyle is, be sure to carry a variety of different brands catering to multiple lifestyle aspirations whether it is minimalistic, preppy, trendy or athletic.

Rectangular shaped sunglasses are having a moment this summer among Gen Z and Millennials. Colorful acetate styles are all over TikTok and Instagram for a trend-driven look, while black and tortoise sunglasses always remain a classic choice.

Logos are back and bigger than ever. Brands are splashing their trademarks all over lenses, frame fronts, temples and cases to create an over-the-top and noticeable fashion statement.

When it comes to eyewear this year—the bigger the better. We are seeing an uptick in super oversized statement makers in both optical and sunwear styles.