By Jillian Urcelay


There is truly everything under the sun to satisfy every style preference. Aviators and Wayfarer-inspired frames are always classics, but we’re seeing modern updates with colorful tortoise, mixed patterns and unique brow bar treatments. For those who prefer more glamour, CatEyes and bold oversized shapes continue to be favorites.


Sunwear is readily available via channels outside the optical realm, but eyecare professionals will always have a competitive edge over department stores and online retailers. Play up your ability to make sunglasses Rxable and customizable. Here’s your chance to shine and stand apart from competitors with your professional knowledge and service.


Lenses are perhaps the most vital part of the sunwear conversation. Present special lens options and educate your customers on the benefits of polarization, photochromic and color enhancing technologies. For those looking to stand out with their lenses, colorful flash mirrors, tints, gradients, etchings and logos give sunglasses a stylish edge.


Sunwear may be the ultimate accessory but that doesn’t mean it can’t be enhanced with other accessories. Metal chains keep your sunglass close while adding extra style, and removable side shields add a funky vibe for the days you want to stand out.