By Jillian Urcelay

Sun lenses have become a main focus on sunwear with many designs utilizing special lens treatments. High tech and intricate details such as etchings, cutouts, jewels and beveled edges are giving lenses a starring role in sunwear.

Brand loyalty will be a major component when customers are purchasing a new frame. Customers might be devoted to a brand that they resonate with and have worn for years. If you don’t carry the specific brand they’re looking for, suggest a similar brand offering a complementary aesthetic and lifestyle.

Logos are back and bigger than ever. Brands are splashing their trademarks all over lenses, frame fronts, temples and cases to create an over-the-top and noticeable fashion statement.

Don’t underestimate the importance of lenses in high-end sunwear. Many luxury sunwear styles feature mineral glass lenses that provide premium optics, while some offer high-tech colors and gradients for an ultra-cool look.