By Jillian Urcelay
Brands are still focusing on the athleisure trend with many designing special lifestyle collections with a sportier edge. Check out these styles for customers who are fashion forward yet still athletic.
Sport-inspired eyewear has had a huge resurgence as of late in an unexpected place. Celebrities and social media influencers are pairing high-performance sporty shades with fashion-forward clothing for a bold look.
If your customer is looking for a more exclusive or “one-of-a-kind frame,” then Independent brands are definitely the place to start. Explain how these brands are less commercial, making them a more unique option for those interested.
Many Independent Eyewear designers stray from noticeable logos and focus on trademark designs. Be sure to highlight these exclusive and special details to customers such as gold engraved filigree or colorful patterns.