By Jillian Urcelay
With more adults in the U.S. exercising and leading healthier lifestyles, sport eyewear is becoming a very necessary eyewear category. Learn your customers’ weekend activities and recommend frames with lens options that suit their specific visual needs.
Be sure to also stock up on sport frames for women. More brands than ever are creating frames specifically for women and their active needs; this is a category you can’t ignore.
If your customer is looking for a more exclusive or “one-of-a-kind frame,” then independent brands are definitely the place to start. Explain how these brands are less commercial making them a more unique option for those interested.
Get your customers more involved with Independent Eyewear brands by hosting trunk shows. These exclusive events will help them learn more about the designer, promote new products and shorten the sales cycle.