By Jillian Urcelay

Red is the color of the season with shades of blush, maroon, crimson and ruby all making their way onto both sunwear and optical styles.

Keep it classic with thin metal optical styles for men in retro-inspired shapes, updated with a unique temple design for an easy-to-wear look.

Larger oversized wrap sunglasses and big shields are trending this season in bright bold colors. These specific styles fuse sport eyewear with trend-driven fashion statements making them a popular choice on the city streets.

Study up on the high-tech properties of the sport sun lenses you are selling this season. These lenses are an important selling point when it comes to peak performance. Mention their superior impact protection, hydrophobic and oleophobic coatings that repel water, oil and dust, color-enhancing technologies and of course, polarization for glare and sun protection.