Silhouette Optical’s Alliance for Value & Excellence offered its customers a special “sneak” preview of its upcoming seminar “Increase Sales Through Customer Interaction” during the recent Vision Expo East. The Alliance decided to extend its core of educational initiatives to incorporate this customer-satisfaction-based sales training due to high demand from its partners. The dynamic preview unfolded in a highly interactive, theatreinspired presentation at the historic Warwick Hotel in Manhattan and was led by Jim Ullery (pictured below), president of the Center for Organizational Energy, and Debra Severson, director of strategic programs and account support for Silhouette.
Silhouette’s future seminar will be an
adaptation of best-practice sales
methodologies to the environment of the
optical dispenser. Through a process of
questioning and active listening to identify
customer needs, practitioners can
improve communication, relationships,
and ultimately, sales. Ullery, a trainer
and business consultant for more than
20 years, is working with Silhouette and
its key customers to adapt intensively
researched methodologies to meet the
specific needs of the optical industry.
Once field tested, the workshop is slated
to be launched in Spring 2008. “For
Silhouette to undertake an initiative of
this kind demonstrates a remarkable
dedication to its customers,” notes Ullery.
For more information, contact Genevieve
Fay at (518) 270-3103 or by email at