Snapping photos and videos are no longer just reserved for special occasions—we live to capture just about any moment of our everyday lives, from the most pivotal to an ordinary instance that can easily turn into a precious memory. With the introduction of their next generation of smart eyewear, ESSILORLUXOTTICA and Meta’s new Ray-Ban Meta smart glasses not only captures these moments in an instant but allows instant social sharing with new livestream capabilities to Instagram Live and Facebook Live. Everyday activities are also made easier AND smarter with hands-free calling, texting and the Meta AI assistant along with seamless switching between listening to music and taking phone calls, allowing wearers to stay in the moment at all times.
To give a first-hand look at the ways Ray-Ban Meta smart glasses can help us stay connected, the brand’s latest campaign features 2023 U.S. Open champion and tennis star Coco Gauff and top musicians Maluma, Erykah Badu and Coi Leray wearing the latest new smart glass styles. The campaign highlights special moments and cherished memories with family and friends from the point of view of these icons as they enjoy life on their own terms with the help of their Ray-Ban Meta smart glasses. The campaign moments can be seen on Ray-Ban and Meta’s social channels and each star’s respective social media pages. The 20/20 editors are being outfitted with our own pairs, and we look forward to staying connected and sharing some moments with you.