Still life photography by Ned Matura
Prada speaks and seeks from every aspect… be it sport, style, fashion, function and future. Her sport shield is all-powerful.
PRADA SPS 10U from Luxottica
MC3 from Spy Optic
CAMPO from Zeal Optics
Numerous sport brands make great effort when it comes to developing Rx programs specific to the proprietary lenses. Take advantage of this, as brands become increasingly Rx specific in their lens, lab and individualized performance enhancement.
RYDON SLIM from Rudy Project
From top: REEBOK 9003 from FGX International; SHALLOWS from Maui Jim
At Your Athleisure
Both hardcore sport brands and lifestyle brands have made great inroads when it comes to the growing category of Athleisure. Consumers are very aware of this mix-and-match approach, and the connectivity works to your advantage depending on the eyewear collections you carry.
LACOSTE 903S from Marchon Eyewear
TRACKSTAND from Smith Optics
JONATHAN PAUL Twilite from Hilco Vision
Eyeing the Alternatives
There are numerous sport specialty stores, department stores and big box retailers out there keen to edge in on your turf. This is your field… your ball… your golf course… your slope… your stream… your arena… no one knows more about the benefits of sport eyewear frames and lenses than you. You are the captain of this team. Play out to YOUR every advantage.
CARRERA Facer from Safilo
Here’s hoping you use the product guide with this feature in determining the vast array of sport eyewear collection options at your avail. And we’d further direct you to any assortment of optical forums on Facebook where there is constant dialog concerning such alternatives with very specific recommendations from your fellow professionals, eager sales reps and vendors concerning this increasingly important segment of the optical arena.
RE RANGER Marshall from Randolph Engineering
INVU 191 from Europa International
In terms of full-fisted menus of performance, attuned quality of materials and distinct proprietary lens characteristics, nothing… NOTHING… can beat sport eyewear.
WATERWOMAN from Costa
From top: COMPASS from Wiley X; REVO X BEAR GRYLLS Maverick from ClearVision Optical
High School Sports
Sport brands resonate with teens in an intense (and long-lasting) manner. Consider this your prime playing field.
SUTRO from Oakley
Sport eyewear feasts on current color boasting. Even fashion brands often pale and fail in comparison.
STELLA MCCARTNEY 0202S from Kering Eyewear