Photographed by Black Box Studios
PHILOSOPHY:
“Having three children myself—one has worn glasses since she was 10—I noticed simply nothing out there addresses the needs of little Asian eyewear users, who just like their parents, have low bridges,” says Alexandra Charton, designer of TC Charton. “To create an eyewear collection that can truly withstand the active lifestyles of today’s kids and still look cool and fun, we’ve used the best spring hinges and materials available with touches of colorful yet sophisticated, crafted details. I want Asian kids to have eyewear that fits them correctly and does not slide down their noses whether they are reading in the classroom or running on the playground. I hope this collection helps fill the gap.”
MARKETING:
Merchandising materials include a five-place mirrored display and posters.
PRICE POINT:
$$$. For additional information, contact Prologue Vision, (408) 752-0220; website: prololguevision.com
INSIGHT
TC Charton Kids is an eyewear collection that can serve kids of any race, who have a similar issue with frames that slide off their low bridges, because most children have low bridges. With a proper eyeglass fit, kids can see better and will be more likely to leave their glasses on.