“Silhouettes were designed to fit not only the face but also the lifestyle of today’s young eyewear consumers. From everyday wear to the sporty weekend look, the NBA collection has something to please everyone,” says Optimate president James Shih. “With its sleek, fashionable styles, this collection expresses the look and feel of the NBA while meeting the eyewear buyer’s need for quality.”
Merchandising materials include a poster measuring 22” by 28” and countercard measuring 81/2” by 11”. Frames come with a red or blue hard case and cleaning cloth.
$$. For additional information, contact Optimate, (800) 387-8877; web site: www.optimateinc.com
More than 300 licensees manufacture, market and sell NBA consumer products bearing the league’s trademarks and player attributes. These products are sold in over 100,000 retail locations in 100 countries on six continents.