Photographed by Matt Lambros/Black Box Studios
“We are proud to be the official licensee and eyewear supplier to Team USA and the U.S. Olympic Committee for the 2012 London Olympic Games and years to come,” says Scott Bowers, Oakley senior vice president of global marketing and brand development. “This unique collection lets customers support and share the pride of Team USA while featuring the same advanced technologies that Olympic athletes depend on for the most important performances of their careers.”
Merchandising materials include photo and video assets of Oakley sponsored athletes in Team USA eyewear that will be used for PR, social and digital purposes.
$$$ to $$$$$. For additional information, contact Oakley, 949-951-0091; website: oakley.com
In addition to supplying product to the U.S. delegation at the London 2012 Olympic and Paralympic Games, a percentage of the Team USA eyewear collection sales will go toward supporting the training of U.S. Olympic and Paralympic athletes and hopefuls.