MARKETING4ECPs, a provider of vertically focused digital marketing solutions, announces its acquisition of Innexus. Since 2009, Innexus has specialized in eyecare practice marketing, providing clients with website design, social media, digital advertising and other services.

“We are pleased to join forces with Innexus, a team of highly specialized eyecare marketing experts to the Marketing4ECPs family,” says Kevin Wilhelm, Marketing4ECPs co-founder and CEO. “We share the same passion for supporting the growth and profitability of eyecare practices across North America. Our core values, purpose and vision align as organizations. We are pleased to merge our network of resources and expertise for our mutual clients.”

Innereactive, the parent company of Innexus, was founded in 2003 by industry expert, speaker and thought leader Samantha Toth. While Innereactive will remain under full ownership by Toth, the separate division of Innexus that began in 2009 will join the Marketing4ECPs family. Innereactive will continue to operate independently of Innexus and service enterprise clients in the eyecare industry under Toth’s leadership.

The acquisition of Innexus further strengthens Marketing4ECPs position within the eyecare industry. “This change will only benefit our members, and the industry as a whole,” remarks Trudi Charest, co-founder of Marketing4ECPs.

–Andrew Karp