Photographed by Matt Lambros/Black Box Studio
“The Nike consumer understands the deeply routed history of the Nike brand. Our first NSW collection is rooted in the 1970s heritage and retains the authenticity from that vintage era,” says Andy Skitmore, senior vice president Nike Vision. “Individual style, bold colors, logos and details are all intricate parts of the debut collection. Nike has taken the bold and classic shapes from the time period when the Nike brand was first established and has reinterpreted them with a modern twist.”
Merchandising materials include a six-place bleacher display, large cardboard window display and large and small countercards. Additional materials are still being finalized. Each style comes with a case reminiscent of a vintage bomber jacket.
$$$$ to $$$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com
Though designed to align with Nike’s heritage product, the retro styling and contemporary optics make the Vintage Vision Collection eyewear relevant across Nike’s many consumer categories.