Photographed by Annie Gallagher/Black Box Studio
“The entirely new Lacoste Eyewear Collection is a fresh perspective on sunwear and ophthalmics, offering new technology, functionality, design techniques and an exciting experience for consumers,” says Christophe Chenut, CEO of Lacoste S.A.
Merchandising materials include one- and four-place displays, a12-place, open countertop display, window materials, color story display, posters, double-sided banner, mirror, pique logo cube and croc window clings in two sizes.
$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com
Founded in 1933 by legendary tennis player Rene Lacoste with Andre Gillier, the owner and president of the largest French knitwear manufacturing firm at the time, Lacoste is an apparel company that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheets and towels. The company can be recognized by its green crocodile logo, a reference to the nickname “The Crocodile” given to Rene Lacoste by the U.S. press.