Kids love sunwear. It’s cool. It’s fun. It’s what Mom and Dad and the big kids wear. And kids, just like the rest of us, need sun protection. But respondents to 20/20’s Kids’ Eyewear MarketPulse Survey of Independents 2012 reported dispensing sunwear to kids is their biggest challenge in working with the children’s market. Yet stylish, vibrant plano and Rxable sunglasses packed with functional features—UV protection, durability and impact resistance—abound.

Photographed by Ned Matura

Clockwise from top: BANZ JUNIOR in Nordic cameo with strap from Baby Banz; MARSHMALLOW from Koo[Choo]Loo Baby; REVOLUTION KIDS REK2025 with magnetic clip from Revolution Eyewear; BUBBLEGUM from Eyes Cream Shades; RAY-BAN JR. 9506S from Luxottica