In evolving with changing market needs, Luxury Eyewear has become a more attainable category in recent years with designers and brands shifting toward a renewed mindset on their luxury offerings. A wider and more realistic price spectrum, contemporary styling and focused eyewear heritage branding are prioritized without sacrificing the top-notch quality and exclusivity of a luxury product while catering to those seeking to satisfy their highest eyewear aspirations. Eyecare professionals share where they stand in the market in 20/20’s Luxury Eyewear MarketPulse Survey conducted by Jobson Optical Research.
This sample was derived from the proprietary Jobson Optical Research database and conducted by Jobson Optical Research’s in-house staff in October 2014, August 2022 and August 2023. Only the responses of independent optical retailers who dispense luxury eyewear (frames costing $120 or more at wholesale price) qualified to take this survey. 244 qualified ECPs participated in 2014, 271 participated in 2022, and 247 participated in 2023. All participants were offered a chance to win a $200 amazon.com gift card as an incentive.
–Jennifer Waller, Director of Research & Business Analytics