Photographed by Black Box Studios
“People may not realize Ray-Ban originated from a military request for sunglasses for their pilots. Although the Ray-Ban aviator style was developed long ago it continues to be nurtured by the brand with new frame materials and lens technologies. The Ambermatic is a testament to that commitment to craftsmanship and technical design,” says Sara Beneventi, Ray-Ban brand director.
Ray-Ban’s new Legends ad campaign reflects the 75-year-old spirit and “Never Hide” motto of the brand. Photographed by Mark Seliger in Los Angeles, the campaign features seven historic moments spanning the ’30s to the ’90s, each inspired by a real-life iconoclastic figure. Additionally in celebration of the anniversary, Ray-Ban has introduced “Legends: Untold Stories,” a limited edition book with rare images of iconic legends and historical figures wearing Ray-Ban.
$$$$. For additional information, contact Luxottica, (800) 422-2020; website: luxottica.com
Originally known as “Anti-Glare” by pilots for its basic function, in 1937 the company rebranded itself as “Ray-Ban” to emphasize how this new accessory could effectively block (ban) sun rays.