Luxottica: Ralph Lauren
Luxottica unveils its Ralph Lauren Eyewear line, highlighted by three collections:
Purple Label, Ralph Lauren and Polo Ralph Lauren. All of the collections
translate the designer’s tailored, refined style found in the like-named clothing brands
into eyewear. Purple Label contains four men’s sunglasses and three ophthalmics inspired
by vintage silhouettes and such details as leather temple tips and glass sun lenses with
back-side AR and mirror coatings. The Ralph Lauren collection contains modern, yet timeless,
feminine shapes in its 22 ophthalmic and 16 sun styles. Designs range from vintage shapes and stylish
aviators to modern shields and glamorous, oversize sunglasses. One style is entirely covered in leather. Classic
and authentic, Polo is the foundation of the world of Ralph Lauren menswear, combining the time-honored
aesthetic of casual Ivy League style with proper English refinement. The eyewear, which consists of 21
ophthalmics and 15 sunglasses, focuses on iconic shapes (aviators) and traditional colors (tortoises).
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
“Our new partnership with Luxottica is all about raising the bar,”
says Jeff Morgan, president of licensing for Ralph Lauren. “We have
built a luxury line in Ralph Lauren, Purple Label and Polo and have
elevated our standards in design, materials, finishes, hinges, lenses
and fit across all brands, emphasizing our commitment to the
fashion eyewear category.”
include one-place displays,
countercards, banners and
$$$$$; (Ralph Lauren) $$$;
$$$$$ for leather sunglass;
(Polo) $$$ to $$$$.
contact Luxottica Group,
(800) 422-2020; web site:
Ralph Lauren began his fashion
career working for A. Rivetz & Co.,
a New York tie manufacturer.
There he received inspiration for
his own wide tie designs, with
which he founded Polo
Fashions in 1968.