Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“The new Brooks Brothers eyewear is a reflection of the heritage, value and commitment to quality on which the brand is based,” says Victor Melendez, Luxottica vice president of marketing. “For the past 190 years, Brooks Brothers has consistently set the standards for American styling. In fact, the Repp tie pattern, an iconic symbol that launched at Brooks Brothers in 1920, was the focus for the optical launch. This new ophthalmic collection demonstrates the incredible attention to detail and high-quality materials for which Brooks Brothers is known.”
MARKETING:
A counter display and countercards are offered. Frames are packaged with a cleaning cloth and case in a variety of sizes.
PRICE POINT:
$$ to $$$. For additional information, contact Luxottica Group, (800) 422-2020. website: www.luxottica.com
INSIGHT
Brooks Brothers was founded in New York City in 1818 and was the first ready-to-wear fashion emporium in America. As the country’s oldest clothing retailer, it remains a timeless classic with a modern day approach to the quality of both products and customer care.