Luxottica launches a 19-piece Giorgio Armani Optical Collection. An 18-piece sunglass collection was previewed here in June. The rich collection with its pure, natural lines, refined colors and distinctive details offers a frame for every look, from the stylish models inspired by Armani eveningwear to renewed, classic unisex looks and modernized retro glasses. The result is the timeless, universal style for which Giorgio Armani is renowned. The new eyewear line is presented in three collections: Luxury/Kaleidoscope is characterized by attention to detail, fine craftsmanship and precious elements. Frames of Life recalls vintage shapes with sophisticated, iconic accents. Standard/Timeless Elegance features classic styles interpreted in refined, contemporary shapes.

Photographed by Black Box Studios

PHILOSOPHY: “Giorgio Armani defines ‘made in Italy’ excellence. The optical collection is a perfect blend of exceptional quality and renowned style that pays homage to Armani’s rich brand heritage. From precious, handcrafted details to technically-advanced materials and shapes, each frame represents superior craftsmanship that is a testament to Luxottica’s dedication to product advancement,” says Milena Cavicchioli, vice president of marketing, Luxottica North America.

MARKETING: Luxottica provides designated training programs for stores and associates to ensure they are properly educated about Armani brands and the latest collections. Merchandising and in-store POP materials are created in line with the brand’s strategy, art direction and visual design.

: $$$$ to $$$$$

CONTACT: For additional information, contact Luxottica, (800) 422-2020; website:

In 1975, Giorgio Armani and Sergio Galeotti started the Giorgio Armani Company and founded the Armani label. Armani’s trademark was reinterpretations of the traditional business suit—unstructured, relaxed designs for men and masculine-inspired styles for women. In the 1980s, the Armani “power suit” came to symbolize an era of international economic boom, and the 1980 film “American Gigolo” starring Richard Gere wearing Armani suits made the Armani name a household word.