The luxury eyewear category has come a long way in evolving with changing market needs. In decades past, luxury eyewear was equated to overtly lavish frames made with precious metals and encrusted with jewels and stones in a limited offering at escalated price points. But the more recent past has ushered in a much needed refresh and a renewed attitude toward luxury eyewear, with designers and brands crafting frames focused on more realistic pricing, eyewear heritage branding and contemporary styling while still maintaining the fine quality, service and exclusivity of a luxury product. Along with it brought new opportunities to a new wave of optical retailers motivated to cater to their customers’ desires, and consumers have responded with a resounding embrace of the eyewear they need AND want while satisfying their highest eyewear aspirations. 20/20 delves into the state of the luxury market with our Luxury Eyewear MarketPulse Survey conducted by Jobson Optical Research. Take a look at the data to see where the market currently stands.

–Christine Yeh

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Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey

Source: 2022 Luxury Eyewear MarketPulse Survey



METHODOLOGY

This sample was derived from the proprietary Jobson Optical Research database and conducted by Jobson Optical Research’s in-house staff in October 2014 and August 2022. Only the responses of independent optical retailers who dispense luxury eyewear (frames costing $120 or more at wholesale price) qualified to take this survey. 244 qualified ECPs participated in 2014, and 271 participated in 2022. All participants were offered a chance to win a $200 amazon.com gift card as an incentive.

–Jennifer Waller,
Director of Research & Business Analytics