2018 marks the 25th anniversary since the launch of the first KODAK LENS in the U.S. Since then, Kodak-branded lens designs, lens materials, optical technologies and software have been helping millions of eyeglass wearers experience better vision all over the world.

Signet Armorlite licensed the Kodak brand from Eastman Kodak Company in 1992 and launched Kodak progressive lenses the following year. Kodak Concise and Kodak Precise Progressive Lenses followed in the early 2000s becoming popular lens designs in the industry. The first free-form progressive in the United States, Kodak Unique Progressive Lens made its debut in 2006 and continues to deliver great vision throughout the world. As of today, the global Kodak Lens portfolio includes everyday single vision, bifocal and progressive lens designs as well as specialized lenses for specific lifestyles.

“Kodak Lens products offer eyeglass wearers a multitude of options to meet their individual vision correction needs regardless of age or lifestyle. Signet Armorlite is committed to continuing to offer premium optical products under the Kodak brand that help lens users see the colors of life in work and play,” says Edward P. DeRosa, executive vice president, Signet Armorlite.

Signet is planning on celebrating the anniversary of the Kodak lens with birthday celebrations at Vision Expo East and West and at Optometry’s Meeting. The company also plans various promotions and product launches.

People today typically go to the Internet when they need information, and they search for it using plain problem/solution-based words and phrases. The new hoyavision.com is written in simple jargon-free sentences so the average person visiting the site can understand the features and benefits of HOYA’s lens designs, materials and treatments. ECPs can get connected with their local representative, and patients can get connected with an eyecare provider in their zip code.

“This is an exciting time for Hoya,” says Barney Dougher, president of Hoya Vision Care, North America, “We’re growing as an international company and brand, yet the new website offers functionality at the local level that helps us stay connected and relevant to our customers.”

Hoya’s new site features blog content written by experts. Eyecare providers are offered product technology, practice development and other content that is geared toward helping them build their business and differentiate their brand. Independent practices are encouraged to use the advice to develop alternative strategies to BOGOs, two-pairs-for-$99 and other downward spiral pricing tactics.

The new hoyavision.com has been translated into more than 40 languages. Each country or region has the ability to customize their content and blog posts for the needs of their market all while staying within the global brand standards and contributing to the maximization of Hoya’s global presence online.

–Andrew Karp