20/20: How does Quiksilver stand out from the other brands in Mondottica’s portfolio?
Ken Liming: This July, we will enter the category of lifestyle sport eyewear with the launch of Quiksilver Eyewear. The Quiksilver license provides Mondottica USA with an iconic American brand with powerful brand recognition within the surf and ski lifestyle category. The Quiksilver eyewear collection complements Mondottica’s existing brand portfolio by representing non-competing collections that satisfy voids within the optical market.
As the most iconic surf brand that has pioneered generations of progression and innovation, Quiksilver has been delivering the best of the best to surfers everywhere since 1969. What started as a company simply rooted in surf lifestyle has evolved into an influential brand that provides high quality fashion for those seeking performance and comfort in the world of adventure sports.
What are some more design details that can be seen throughout the new Quiksilver collection?
One of the special features is the iconic mountain and wave logo designed by the company founders. It is composed of a large wave with a mountain, inspired by Japanese painter Hokusai’s woodcut “The Great Wave off Kanagawa.” The logo represents Quiksilver’s vision to “inspire people by sharing the stoke of surfing while preserving the future of our playgrounds, the mountain and the wave.”
Another feature is Mondottica’s and Quiksilver’s commitment to sustainability. Sustainability isn’t a trend for Quiksilver, it’s a part of their DNA. Within their lifestyle product categories, 35 percent to 100 percent is made of sustainable recycled polyester, ocean waste recycled nylon, organic cotton, hemp fabric and natural dye. Mondottica is fully aligned with Quiksilver’s “vision for sustainability” by incorporating the brand’s sustainability aspirations within the DNA of eyewear. All Quiksilver eyewear production is Eco Vadis Certified, ISCC PLUS certified and Carbon Neutrality Certified.
What do you hope your customers gain from the new Quiksilver sun and optical styles?
With the introduction of Quiksilver Eyewear, we are offering a new option for our client base as an underserved demographic with a well-recognized American lifestyle brand suited to meet their needs.
