I wish I knew. Oh. Wait a sec...I named it that after years of calling it...iWear. Ok. What’s iWear? It’s...you know...like...uh...everything having to do with fresh faces, contemporary attitudes, feasting on the latest trends and the bestest fun-fest photo shoot 20/20 does all year. It’s about great eyewear, lighthearted art direction by Iris Johnson, models with strikingly strong personalities, a photographer (Mark Babushkin) skilled in delivering visual portraits that set the SEEN and in this particular case an editor (Patrisha Zabrycki) determined to orchestrate a feature story as lively and fetching as her 2020mag statements on face book and twitter.
In Part 1 we learned that the individual designs of digital lenses take into account not just the prescription, but Position of Wear measurements, resulting in compensated power. In Part 2 we discussed which measurements are necessary, when to use default measurements, and lensometer power versus power to the wearer. Concluding the series, learn why your lab is your best resource for solving non-adapt issues.
It was Lord Kelvin, the great British physicist and thermometer enthusiast who said, “To measure is to know. If you cannot measure it, you cannot improve it.” Perhaps this is obvious, but it sounds more impressive when it’s said by a great scientist. (In the interest of full disclosure, he also said “Heavier than air flying machines are impossible,” which is obviously wrong. But having been forced to fly coast-to-coast in an economy-class middle seat, I don’t think he was that far off.)