Jillian Urcelay: How would you describe styles in the spring/summer children’s release from Lenton & Rusby?
Jillian Marro: This spring/summer Lenton & Rusby Kid’s release offers fun-sized frames that are a perfect fit from personality to price point. The collection features high-quality materials, kid-friendly designs and subtle branding, with sizing for both kids and tweens. With a focus on wearable shapes, the designs also infuse vibrant plays of color and unique prints to meet any kid’s style. At our highly affordable price points, Lenton & Rusby Kids will allow you to showcase a range of fun styles that both kids and parents are sure to love!
Why do you believe retailers and parents should trust Lenton & Rusby frames for their children?
Our Lenton & Rusby Kid’s frames are made with top-quality optical materials, including handmade acetate and spring hinges. We have taken both fit and style into account when developing this collection, ensuring that the frames are comfortable and reliable for children to wear. Don’t let the affordable price point fool you—Lenton & Rusby Kid’s frames are built to last!
What advice do you have for retailers working with children?
Going to the doctor can be a challenging experience when working with children. Trying to keep the experience lighthearted and fun can help put children at ease. That’s why we have created a range of playful and kid-friendly POP materials to help make your children’s frame section inviting and fun! Our Lenton & Rusby Kid’s frames offer playful colors and prints with subtle branding, which allows kids to express themselves through their eyewear. Fun frames will make glasses the cool new accessory!