Photo: EssilorLuxottica

The “Drive to Survive” series has done wonders bringing the thrill of Formula One racing to a world of new fans. And equal impact has been afforded the terrific bond of the Ferrari racing team and the powerful sponsorship via Ray-Ban from EssilorLuxottica with the signature red of both brand identities prominent to the cars in a way that makes for dramatic TV broadcast impact. And now that unique messaging will step right up and face forward with high profile drivers Carlos Sainz Jr. and Charles Leclerc seen in engaging behind-the-scenes glimpses wearing their Carbon Fiber Wayfarers, inspired by key design and material elements of the sport. The style, celebrating the 75th anniversary of Ferrari at the Monza race circuit, features a Scuderia Ferrari Racing Shield on the lens and temple plaque. And the Ray-Ban look is, of course, as iconic and recognizable as ever.

–James J. Spina