Let’s try something different here with our newly acquired editor’s column space…

We take great pride each month in having fun “trend setting” each on-face portrait in our monthly style feature. I love playing off a near infinite range of popularly cultured riffs and random reasons in order to build stories for you about the given eyewear and sunwear. But for THIS let’s pull together some state-of-the-eyes current trends so you can get an even sharper insider take on what’s truly happening in the powerful arena of men’s eyewear. Without further ado, may we present TEN of the top trends when it comes to GUYWEAR.

James J. Spina
Editor-in-Chief
jspina@jobson.com


ROUND
(neubau/Silhouette) Nearly abandoned just a few years ago, the round shape has surged in POPularity especially when delivered in high-tech and modern MANifestations.



SPORT SUN
(Wiley X) Independent Eyewear brands rule the sport sun category, and guys love the active freedom that implies for their eyes.



CLASSIC WITH A TWIST
(Nike/Marchon) Push the design button up a notch on nearly any classic Clark Kent-ish black frame, and you’ve named a potential super-fave for men.



WORLD FIT
(Aero/Match) That silicone nosepad on a zyl frame insures comfort on nearly any face.



ATHLEISURE
(Costa) The world of Rx frames is roaring in approval as this giant trend envelopes the eyewear arena.



CLUBMASTERS
(Spine/Mondottica USA) Men have been joining the “club” of this style for years. It is a staple. It is the perfect combo frame. And in a tortoise tone, it never ceases to soar to new heights.



CUTTING EDGE
(Dior Homme/Safilo) As men’s frame favorites continue to burnish the look of eyewear for EVERYONE the time is ripe for a playful and stylish burst of cool fostered by guys willing to give a nod and a wink to out-there styles, shapes and colorations. This particular example does ALL of that.



BOLD COLORS
(ic! Berlin) The Euro province of being facially daring finds new feast on American men looking for a sense of devil-may-dare in their eyewear.



CLOUDED CRYSTAL
(Zac Posen/Kenmark) Crystal in its clear state is an eyewear design staple, and the further development of whimsical colorations notes eyewear’s leadership role as an ultimate accessory for guys. And when that coloration coordinates to the lens color, the story takes on added meaning.



PERSOL
(Persol/Luxottica) Can an iconic sunwear and eyewear brand be an actual trend? Indeed. If it’s a… Persol.