20/20 INSIGHT: Give him options—Millennials are all about versatility and so are their frames. Your male customers come to you for assistance and fashion tips. The one-size(or style)-fits-all mentality from previous years has been abandoned. Instead, show him an eclectic assortment to help him get a fresh look.

–Jillian Urcelay


BMW 6527  Aspex Eyewear
This combination plastic and metal frame shown in the blue marble and steel pairing is accentuated by the brand’s logo on the temples and spring hinges for comfort.

Pricing: $$$$

(800) 277-3979
aspexeyewear.com
PANTOS CABLE CAR VL1625  Vuarnet
Ideal for those interested in a smaller frame profile, this acetate sunglass with a stainless steel single bridge offers a rounded shape, reinforced five-barrel hinges and mineral lenses.

Pricing: $$$$$

(914) 495-3701
vuarnet.com

CALLAWAY RAP  ImageWear
Featuring polarized shatter-resistant polycarbonate lenses, this sunwear style has premium backside AR coating and Callaway’s signature chevron on the temples.

Pricing: $$

(800) 414-7656
imagewear.com

TITAN MINIMAL ART 5515  Silhouette
Designed with smaller oval-shaped lenses, this rimless style for men has a ’90s feel and is available in gold, silver and blue.

Pricing: $$$$$

(800) 223-0180
silhouette.com

HARLEY DAVIDSON 0762  Marcolin
For men looking for a clean, easy-to-wear frame, this optical style features a rectangular shape and sleek temples with the brand’s Bar and Shield logo engraved on a metal plaque.

Pricing: $$

(800) 537-9265
marcolin.com