Just in time for the brand’s 30th anniversary, BCBGMAXAZRIA debuts its new spring/summer 2019 campaign showcasing three female powerhouse creators. The “Modern Goddess” campaign celebrates feminine creativity and features actress and model Rosie Huntington-Whiteley, styled by celebrity stylist Kate Young and photographed by Zoe Grossman.
As part of the campaign, ClearVision Optical worked with BCBGMAXAZRIA to select the ideal frame to complement the campaign concept. As seen in 20/20’s March 15 What’s Brand New issue, optical style Esmeralda is featured on Huntington-Whiteley, a new spring style with multifaceted details on the upper corners of the frame front that speak to the brand’s feminine vibe. The frame’s vanilla colorway is a harmonious balance to BCBGMAXAZRIA’s neutral color palette.
“Having Rosie as the face of this campaign and Kate as the creative consultant was such an honor and signifies the direction the brand is heading. Moving into our 30th year, it was important that we continue to spread the message of powerful women during this extraordinary time for BCBGMAXAZRIA. I have followed both Kate and Rosie’s careers for quite some time and feel that they are both the epitome of the BCBGMAXAZRIA woman—timeless, beautiful and confident,” says Diane Bekhor, senior vice president of BCBG Group at Marquee Brands. The new collection bridges the gap between BCBGMAXAZRIA and a new generation of consumers, forging a path for the brand’s new direction. The campaign’s imagery speaks to the brand’s empowerment message, capturing strength and beauty both in front of the camera and behind it.