Photographed by NEIL FRANCIS DAWSON
Still Life Photographed by NED MATURA

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FORTUNATE SUN

Sunwear as that perfect gift of style, status and… SUNsational detailing.

FYSH 2082 from WestGroupe

Red Crystal Palace

RAY-BAN 2140 from EssilorLuxottica

Kaleidoscopic

JUIN from Lafont

Prep School Cool

RAY-BAN 3637 from EssilorLuxottica

From left: JAPON from Lafont; COTATI from l.a.Eyeworks; SERAPHIN Shimmer Sun 2 from OGI Eyewear

From top: O-SIX 829 from Thema – A Family Factory; QUIKSILVER 4004 from Mondottica USA; AMG X IC! BERLIN AMG 07 from ic! berlin; RANDY JACKSON S940P from Zyloware

What’s White NOW

DEREK LAM 10 CROSBY Prisha from Modo

Fading Sunrise

PARADIGM Mick Sun from Kenmark Eyewear

American History Class

STATE OPTICAL Cornell from Europa Eyewear

From top: GLEMAUD X TURA VGS001 from Tura; CHAMPION Idara from L’Amy America; ROUNDTEN BEL02 from Villa Eyewear

Purple Haze

GIVENCHY 40001U from Thelios

My Baby Blue

ISABEL MARANT 0075/S from Safilo

From left: REVO Cobra from ClearVision Optical; ISLAND EYES from Maui Jim

Mission Possible

ARTICLE ONE X MISSION WORKSHOP from Article One

From top: ECO OCEAN Wade from Modo; (MOREL)RED Sage from Morel

Havana Green Day

DREW from Denon Eyewear

From top: NEW YORK SKY 8733 from Silhouette; COCO AND BREEZY Stunning from ESE International; AMERICAN OPTICAL Original Pilot from Europa Eyewear

It’s clear.
Optical needs a powerful wallop of Sunwear.
Everyone is obsessed with Sunglasses.
That move is best reflected by eyewear manufacturers increasingly making sun a growing part of their ongoing ventures.
And standing brightly with Sun means more than just stocking it.
Make it a big part of your product mix.
Market it with every customer.
Move it into every eyewear story you deliver.
Play it Plano and play it Rxed.
Your healthy stake in thriving depends on Sunwear.
Face it… The energy of Sun and Sunwear is yours to embrace.

–James J. Spina