This year marks the 40th anniversary for Longarone, Italy-based DE RIGO. To celebrate, the company teamed up with the Istituto Europeo di Design (EID), a leading international institute with an all-Italian origin in the field of design, fashion, visual arts and communication. Second-year graphic design students from the institute were tasked with reinterpreting De Rigo’s iconic logo by creating a new graphic that would pay tribute to the company’s history while incorporating modern design as a look toward the future.

“Rather than commissioning an advertising agency, we decided to place our bets on the creativity of the young students of the IED,” says De Rigo marketing director of house brands Barbara De Rigo. “Choosing the winning logo was not an easy task as we received many entries, all of a very high quality. I would like to congratulate all the students for the high level of the works submitted, Professor Davide Aquini who guided them during this initiative and Igor Efrem Zantim, the Director of IED Venice for his willingness to participate.” Held on Dec. 6 in the Palazzo Franchetti building of IED Venice, the award ceremony presented two students, Alice Ferrazzo and Sara Mattiuzzi with the honor of the winning logo. Their entry showcased a clean, effective attempt to recreate the action performed when putting on eyewear. The new logo, which cleverly depicts a face as well as spectacles, was unveiled during the intimate ceremony and was officially released in February at MIDO.

This project with the IED signifies the company’s desire to further strengthen its partnerships with schools and young students, and is one of many activities and events planned to celebrate De Rigo’s 40th anniversary in 2018.

–Alexandra Hough