FRAME PURCHASES STILL INFLUENCED BY BRAND APPEAL


Brand interest among frame purchasers continues to rise among consumers who say they "definitely will" or are "very likely to purchase" eyeglasses in the next 6 months. More consumers reported they have a specific brand or brands in mind for a future purchase. This is up by 6% compared to last year and up 24% percent compared to the same quarter in 2002.

Source: VisionWatch - a study conducted by Jobson/VCA
Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year
Data is for the 12ME (months ending) September 2005.