Photographed by Ken Lee/Black Box Studios
“Sharing my point of view for design and accessories in such a personal, subtle, yet expressive category as eyewear was a great creative challenge. The team at ClearVision worked directly with me and authentically captured a voice I believe reflects a look and feel my consumer is seeking,” says Marc Ecko. Peter Friedfeld, ClearVision’s vice president, adds, “Staying parallel to Marc Ecko Cut & Sew fashions, we translated the same authentic urban styling into the eyewear, creating a fresh collection that offers high style at an attainable price point.”
Merchandising materials include a two-to-three place frame display with built-in technology, frameboard highlighter, countercard, brand ID, window cling, T-shirts and customized cleaning cloths. A look behind the brand video with Marc Ecko, a social media campaign, interactive activities and a customer trunk show kit have been developed to support the brand launch.
$$. For additional information, contact ClearVision Optical, (800) 645-3733; website: www.cvoptical.com
A full-scale global fashion and lifestyle company, Marc Ecko Enterprises has grown over the past 17 years to include Ecko Unltd., a young men’s brand; Eckored, a young women’s brand; and Marc Ecko Cut & Sew, a contemporary menswear line.