Children can be just as selective as adults in their style choices, especially when it comes to accessories such as eyewear. When selecting new eyewear, it’s essential for eyecare professionals and parents to listen to their kids and make frame selection an interactive and fun experience. To provide a comprehensive look at the children’s eyewear market from the perspective of independent ECPs, 20/20 presents our annual Children’s Eyewear MarketPulse Survey conducted by Jobson Optical Research. Take a look at the following data to gain a better understanding of the trends and opportunities in dispensing eyewear to the under 18 age group.

–Christine Yeh



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20/20’s Children’s Eyewear MarketPulse Survey 2023 was conducted online in March 2023 by Jobson Optical Research’s in-house staff. The 2023 sample of 241 qualified independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 gift card as an incentive. To purchase the full report, visit

–Jennifer Waller, 20/20 Director of Research & Business Analytics