The tradition of eyewear vendors developing strong relationships with fashion and lifestyle brands is an intricate part of this publication’s origins. Our 20/20 publishing founders built their vision of communication on reporting these partnerships as they shaped the optical scenario with situations related to the success of dispensing and retailing to consumers focused on eyewear bearing the names of trusted and valued brands. This licensing and partnership structure has grown steadily and surely over the near half century span of 20/20. Our partnership feature delivered here presents this smart retailing bond.
–James J. Spina