NEW YORK, N.Y.—B Robinson Optical and the Kenmark Group have signed a new strategic alliance in which they will collaborate on the design and distribution of a newly designed Cynthia Rowley eyewear collection. The design teams at both companies will work together with the apparel designer on eyewear that will launch late Spring 2005.
This new alliance will utilize the vast and complementary expertise of both companies to provide wider distribution for the Cynthia Rowley Eyewear collection, according to Cliff Robinson, vice president of B.Robinson.
B Robinson Optical will continue its distribution to non-optical retailers, including all major department stores, and to optical chain businesses, while the Kenmark Group will distribute the collection to independent retailers and select chains in the optical industry.  With an experienced sales team of nearly 80 individuals, the Kenmark Group projects great growth in distribution of the Cynthia Rowley collection.
“We are excited to work with B Robinson on the Cynthia Rowley Collection,” said Don Howard, president of the Kenmark Group. “Their rich 75 year heritage and background in fashion eyewear design matches seamlessly with our strong customer service and distribution capabilities. We look forward to many more collaborations with B Robinson in the future.”
Robinson added, “Kenmark and B Robinson are trying something new in our industry. By combining our design and fashion talent with Kenmark’s superior distribution and account base, we can offer fashion to many more customers throughout the U.S.  I look forward to enhancing our alliance in the future.”