20/20 changed the rules about reader engagement with this month’s Behind the Seens. Considering the powerful impact lately when it comes to the creative magic of the Instagram app, it was decided to cover the whole photo shoot via social media concentrating on 2020mag’s Instagram photos, also presented via 2020mag’s
twitter. Our editors loved the spontaneous interaction with readers, manufacturers, consumers and even our models and photographer as the story unfolded with input from the entire 20/20 staff AND that great big socialEYEzing world out there.
Over the past 20 years, I’ve seen some pretty interesting things during clinic time. I recently had the amazing experience of meeting a young man with albinism. In the United States and Europe, there are only one in 18,000 to 20,000 people who have some type of albinism. He was only the second patient I have had the opportunity to work with, and the first Caucasian male. I decided to research the condition.
There’s an internet eyewear retailer whose advertising claims to dispel the “myths” of internet eyewear purchases. Here’s one. “Myth: Online glasses compromise on quality. While there are certain online retailers that sell less-than-quality products, there are plenty of low quality products at retailers that sell at brick and mortar locations. All you need to do is make sure you do your research.” Was that supposed to be reassuring?