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Instant Engagement

20/20 changed the rules about reader engagement with this month’s Behind the Seens. Considering the powerful impact lately when it comes to the creative magic of the Instagram app, it was decided to cover the whole photo shoot via social media concentrating on 2020mag’s Instagram photos, also presented via 2020mag’s facebook and twitter. Our editors loved the spontaneous interaction with readers, manufacturers, consumers and even our models and photographer as the story unfolded with input from the entire 20/20 staff AND that great big socialEYEzing world out there.
—James J. Spina